GRAFF • SEP 4, 2026

Graff Frames Forever in Its New Bridal Campaign

Shot at Villa Ephrussi de Rothschild, Graff’s new bridal campaign turns exceptional diamonds, exacting craft and individual character into a modern portrait of commitment

GRAFF • JUN 17, 2026

Graff Ushers In a Golden Era with New Laurence Graff Signature Campaign

Graff has unveiled a new global campaign for its Laurence Graff Signature collection, showcasing sculptural gold jewellery inspired by the facets of the House’s diamonds

HIGH JEWELLERY • JUN 11, 2026

Why Graff Wants Diamonds To Feel More Playful

Graff’s new Foufou collection combines exceptional white and yellow diamonds with a playful approach to stacking, collecting and personal style

GRAFF • FEB 18, 2026

Graff Launches a New Tilda’s Bow Campaign Celebrating Unbreakable Bonds

Graff unveils a new Tilda’s Bow campaign celebrating love, legacy and diamond craftsmanship

HIGH JEWELLERY • FEB 1, 2026

Graff Unveils Its New High Jewellery Masterpieces: Where Magnitude Meets Emotion

Graff unveils its newest high jewellery masterpieces, showcasing rare diamonds and exceptional craftsmanship.

HIGH JEWELLERY • JUL 10, 2025

Graff 1963: A Psychedelic Tribute to Swinging Sixties Glamour

Graff’s 1963 high jewellery suite reimagines Sixties glamour with over 129 carats of sculptural diamonds